Community (as a business)

Community as a Business

It still blows my mind that I managed a community of SaaS founders and C-suite executives for nearly a year. It was completely random. I got the job working with someone I look up to after messaging them on Twitter and doing a few things for free to help them through what they were doing. His name's Nathan Latka if you want to look him up. I helped with admin for a show called "Deal or Bust" on Youtube (basically Shark Tank but for SaaS companies).

I didn't know it at the time, but community-as-a-business really is the future. There's something incredible about bringing people together. It's tremendous leverage, grows and scales efficiently, and opens up so many pathways to new opportunities. From there I started getting small jobs consulting (paid meetings offering advice), landing page teardowns, positioning reviews + updates, and more.

A very important thing about me that came up with Nathan and I (among many), was that I'm someone who's very active in the chat. I'd msg people back at all hours, and really get to know what was going on with them. It was rather natural for me to do so, and it worked.

When Nathan would host webinars and I'd join the chat people would actually acknowledge me and say hi. For me, as someone who thought I was just there to help with admin and keep things running smooth, it was awesome!

But that also speaks to the areas of community management I couldn't handle well. Communities are fast. I was not as fast. Communities require a lot of focus and thoughtful planning, and I wasn't much of a planner. I did this part-time while working a full-time job and it took its toll on me. I left the experience believing I didn't handle it well at all, as far as Nathan and I are concerned. BTW, Nathan is one of the best bosses I ever had.

He has some haters, but most successful people do. I was always a fan, and once I got to know him and we worked together, I saw very clearly that the hate was bs compared to my experience on his team.

The future of online communities:

They will be everywhere, powering all things, and - essentially - everything to a business. There's no other way to describe it.

Perhaps more on this later.